Understanding how best to display a designers clothing line, so it appears appealing and beautiful to the buyer is a great challenge. Taking good quality pictures of clothes is a lucrative business. Fashion keeps on changing almost daily and photographers need to use different genres of media to portray their work. The trendsetters like to display their photos on the Internet, create specialized images on the websites and e-commerce vendors who sell their designs on portals. In this way, they serve as a great help to designers who sell their apparels upfront.
Clothing pictures can be very tricky business. Reputed fashion houses today have got their own studios that employ specialized photographers who have implicit knowledge, are the best in taking accurate images and show confidence in their field. The sole aim is to not mislead consumers and buyers but to show exactly what they wish to purchase. Clothes delineated with the lowest result provide the most exposure to the product. The main tools that are required to get the best out of the clothing line are soft lenses of varying degrees, tents, reflectors and strobe lights. Professionals also use soft diffused lighting bulbs of 30W to get best results. This gives huge amount of flexibility for lighting and improves the quality of the images. Technology has grown in leaps. It is very easy to use connected setup software between camera and computer.
Today the camera and the laptop are wired during the process and acts as a monitor. The advantage of this is an instant view of the image, helps attain faster feedback and is a great time saver. It is priceless to see your images on a big computer screen. The two main techniques of clothing photography are flat or folded display and the other is a fashion model or a mannequin. The easiest technique to learn and that has been successful, is shooting flat or folded clothing. Some great examples of this line of clothing can be seen online or in web stores. When using the folded technique using a horizontal tripod can raise the camera safely and makes taking angled shots easier. If the apparel size is extra-large, the borders are likely to accidentally get cropped from the view of the camera, as the angle is too low.
For a dress, you’ll have to be compelled to raise the camera to a height of 6′ to 8′ to induce the full clear image. When full body shots of live models or mannequins are required to be photographed large lights play an essential role as they evenly distribute lots of soft light on the clothing. Sometimes it’s troublesome to induce real models for shooting pictures. It is currently potential for pictures of designer attire to be captured with scientific instrument (flash) lights. All kinds of ensemble and glad rags can be clicked in the studio. Photoshop is the latest in computer technology that can do many wonderful things for fine-tuning a neat and clean image. Be sure to choose the right tools.